Last Monday eve I got to attend Cape Town based label, Traffic Live‘s Winter Fashion Show which was held at Shimmy Beach Club
in the Waterfront in association with BlackBerry.
Traffic Live has been around since 2004 and specialises in edgy Cape Town street fashion for both men & women. With this show, Traffic Live also launched a new logo and rebranding plan which will be rolled out across all Traffic Live stores this year. They also announced a new branch which will be opening at the V&A Waterfront as well as a Traffic Live e-commerce store which should be launching in September.
Before the show kicked off, we got to take in the beautiful view, have a look at the Traffic Live pop-up store, mingle & enjoy some bubbly and snacks. No complaints here.
Now I’m not just going to do the standard thing and show you some pics from the show, I thought it would be more fun to see the clothing in action. So I decided to do a little video instead, compressing all the fashion awesomeness down to just under 2min of highlights. But before we have a look at that – here’s some extra info on the show:
- Makeup by: MAC Cosmetics headed by Michele Collins
- Hair by: Hairstylist and FHI Heat Brand Ambassador Shaun Amey (they used the FHI stylers on the models as well)
- Jewellery: Lovisa
- Shoes: Madison Footwear
- Bags: Blackcherry bags
- Styling: A Fashion Friend
Now here goes:
The key looks you would’ve spotted there were: Utility, berrylicious, new nudes, sport luxe, embellished and black & gold. There were quite a few things I loved, but my ultimate favourites was that first look with the studded blouse and light denims, then that hot leather jacket & long floral dress combo and I really must have the denim jacket with the spikes…
Saw anything you liked? Then pay them a visit at either their flagship store at 197 Long Street or their other stores in Canal Walk and Cavendish. For any enquiries you can also contact them on 021 424 2250 or info@trafficshop.co.za.
Here’s to winter and the fun fashion it brings…
xxx










